Flaus gets a +1000% sales lift month over month on Amazon
THE MISSION
Conduct a comprehensive creative audit and optimize all Amazon content for Flaus (electric flosser brand) in preparation for Amazon’s Prime Day tentpole event in July 2024.
The project began with a category-level audit of electric flossers, including competitive landscape analysis and a deep review analysis. From that research, I identified specific content and listing optimization recommendations to improve discoverability, conversion, and boost brand awareness.
THE OUTCOME
In July 2024, Flaus’s ordered product sales increased 1,234% month-over-month, driven by a surge in sales during Amazon’s Prime Day event.
AGENCY
CRUSH
DATE
2024
Amazon product detail page listing images
9 carousel images were designed to highlight key value propositions, provide brand credibiltiy for new-to-brand customers, and to help position the product as the start of a new healthy routine. The use of bright brand colors, iconography, and patterns was brought in to bring Flaus’ brand identity to Amazon which was an important request from the client.
Flaus brand positioning - Amazon Brand Story content
Being a new disruptor in a dated category, Flaus needed a clear position that distinguished itself from legacy brands. The client and I developed a brand positioning strategy that leveraged Amazon Brand Story content modules to illustrate the shortcomings of traditional flossing products and showcase the advantages of switching to Flaus’ electric flosser.
From launch to $77K - Amazon Brand Store content
Launched and optimized a new Amazon Brand Store that drove 6,000+ visitors and 850 orders in its first 90 days — with an 85% new visitor rate and only 15% bounce.
The store was built around a single guiding principle: give shoppers every reason to stay and every reason to trust. The home page was structured to lead with the product's core differentiators above the fold, ensuring that even a quick scroll communicated what made the brand worth choosing. Every section was sequenced to answer the next logical question a shopper might have before leaving.
The Result: Shoppers spent an average of 58 seconds in the store with a 15% bounce rate — signals that the content was relevant, the experience felt cohesive, and visitors found enough reason to keep exploring.
Stopping the scroll - Premium A+ Content
On a platform dominated by sterile white backgrounds and standard product photography, I chose high-contrast "Electric Green" and neo-brutalist grid layouts to create a forced-stop moment. This Premium A+ was designed to anchor the brand identity of Flaus with color blocking. By utilizing bold typography and lifestyle-integrated tech shots, the design transitions the customer from "browsing" to "learning," effectively lowering the bounce rate below the fold and positioning Flaus as the premium disruptor in the category.
