Inhouse design for Amazowl - an Amazon content agency
Amazowl is an Amazon advertising and content agency that helps brands optimize their content for the Amazon platform. As an in-house designer on the Amazowl team, my responsibilities included creating branded Amazon e-commerce stores, product listing images, and enhanced brand content (a section on Amazon product pages that allows you to create custom imagery to help drive sales). Over the course of over 4 years, I created content for more than 40 different clients in various product categories including beverages, apparel, and smart home technology. My goal was to help optimize Amazowl’s clients content for conversions on Amazon while ensuring their brand was properly represented within their brand guidelines.
All photography is done by the client's respective teams.
8th Wonder Tea
THE MISSION
8th Wonder Tea approached Amazowl to begin their venture of selling on Amazon for the first time. Starting to sell anything from the ground up on Amazon, especially in the food and beverage space is tough. Our mission was to create optimized product listing pages, run advertising campaigns, and create an 8th Wonder Tea Storefront on Amazon that properly displays their colorful, health-forward brand.
THE OUTCOME
I designed the Amazon Store for 8th Wonder Tea, bringing their brand to life on the platform. The first month after the store was launched, sales increased by 50%.
AGENCY
Amazowl
DATE
2019
7Up Free
THE MISSION
7Up tasked Amazowl to help them launch their new “Clearly 7Up” campaign on Amazon. Our mission was to optimize their campaign assets and redesign their listing images and brand store with a focus on highlighting classic lemon and lime 7Up flavors as well as clear social/sharing messaging.
THE OUTCOME
I redesigned the 7Up Amazon Store and A+ content, bringing their campaign to life on the platform. The new design featured large lemon and lime key visuals, lifestyle imagery that celebrated sharing, and food pairing visual cues to push the messaging that 7Up goes great with meals.
View the live store here.
AGENCY
Amazowl
DATE
2021
Chilly’s Bottles
THE MISSION
Chilly's Bottles tasked us to help them with the launch of their new product, the Series 2 Bottle and Coffee Cup. Our mission was to redesign the Chilly's Bottles Storefront to promote the new products.
THE OUTCOME
I designed the product listing pages and the Amazon Store for Chilly's Bottles, bringing their new products to the center of attention. The store was designed to clearly differentiate their product offerings and to direct traffic to the product specific pages where key unique selling points could be found.
AGENCY
Amazowl
DATE
2021
The London Essence Co.
THE MISSION
The London Essence Co. is a mixer brand with roots that go back all the way to 1896 England. Our task was to create an Amazon store that celebrates their historic roots while elevating the brand to a premium status that highlights visuals of old-world glamour.
THE OUTCOME
The client was thrilled with the execution of their Amazon Store and the choice to really embrace the history of their brand. This was the first client project we did for them and the success helped solidify the relationship with the client along with the combined efforts of the advertising and copywriting work other team members worked on.
AGENCY
Amazowl
DATE
2019
