Identity design for Laroma - gourmet specialty coffee
Laroma is a fictional specialty coffee brand based in San Francisco. Their coffee is known for their use of old and traditional Mexican methods of coffee bean growing, processing, and roasting.
THE MISSION
I was challenged to help celebrate Laroma's humble roots and focus on natural processing from bean to cup. The connection to nature and hand craft was key in the discovery process and became an integrally important part of the identity. I designed the logo, monogram, icons, packaging, to-go bags, their new menu, and business cards.
SERVICES
Identity Design, Logo Design, Packaging, Art Direction
THE OUTCOME
The graphic proposal brings together light and airy earth tones with sophisticated and elegant typography. The calligraphic style of typography alludes to the traditional coffee growing & roasting techniques Laroma has been using since they first opened. I designed several logo sub-marks including a custom monogram that can be used in small spaces.
DATE
2019
The full logo mark pairs a serif display font with a calligraphic serif font, giving a nod to the old and traditional roots of the brand.
Packaging was developed for Laroma Coffee with a sticker label so that tasting notes and roast dates could easily be added by pen.
Custom monogram for Laroma Coffee.
Printed collateral and business card design for Laroma Coffee.
Brand icon for Laroma Coffee.
Graphic design for printed collateral including a cafe menu and business cards.
To-go bag design for Laroma Coffee.
Laroma Coffee cafe interior wall graphic.