Identity design for a premium car care brand
Ultima makes premium car care products that help clean, polish, and protect your automobile. Their products are highly concentrated and give vehicles professional detailed results without the high price-tag of a car detailing shop.
THE MISSION
It’s hard to beat the convenience of a car-wash. Ultima set out to challenge this convenience with car care products of their own that would provide professional results that could last a whole season. The problem was that the existing brand didn’t do justice to the quality of the products. Only car-enthusiasts were buying. Ultima approached me to help rebrand their business and make their car care products more accessible. My mission was to help them bridge the gap between their products and their brand identity while positioning them to appeal to a wider audience.
SERVICES
Identity Design, Brand Applications, Video Editing
THE OUTCOME
The graphic solution called for an elevation of the existing brand. I redesigned several elements of their brand identity including their typography, website imagery, and video production. Focusing on lifestyle photography paired with a square framing device and bold typography, the brand we developed was minimal however confident in its simplicity. Together, we elevated their brand to feel more professional, more up to date, and more appealing to a younger audience.
Video production by Alex Mortensen.
DATE
2018
Brand attributes and strategy for Ultima, a car care product company.
Web graphics for the new website were produced using a square framing device. The geometric frame was used to reinforce the strong and bold formulas used in their products.
Website design and branding for Ultima, a premium car care product company.
Website redesign and branding for Ultima. The redesign was made to be image-driven with a whole new set of visual assets created in collaboration with the videographer, Alex Mortensen. Large images were paired with a bold sans-serif font to help the shopper explore Ultima's large catalog of products.
Photo editing for Ultima.
Videography and motion graphics by Alex Mortensen, video editing by myself.